Atherton Tablelands, 14th December, 2017 – Tourism on the Atherton Tablelands is flourishing with a big push in social media marketing leading the way.
Chairman of Tropical Tablelands Tourism Michael Trout told the organisation’s recent AGM that the group’s website reached over 133,000 visitors, 13,000 more than the previous year.
“Engagement with potential visitors via the Discover Atherton Tablelands Facebook page also continued apace and now has 16,622 fans,” Mr Trout said.
Traditional and social media were part of a unified strategy with the production and distribution of 110,000 copies of the 2017/18 Discover Atherton Tablelands Visitors Guide.
“As well there were more than 100,000 downloads of the web version and the Discover App.”
Another highlight Mr Trout outlined in a busy year for Tropical Tablelands Tourism was the ongoing promotion of the themed self-drive itineraries, which this year included new categories: Anzac and Markets and Galleries.
He said Tropical Tablelands Tourism had also prepared and distributed more than 16 media stories, made newsletter contributions and digital content.
The region had also received “destination exposure under the banner of Drive North Queensland at the three-key caravan shows in Brisbane, Sydney and Melbourne, and at all other major shows throughout Australia under the banner of Caravanning Queensland.”
“The organisation had a successful period with a membership rise in the last year to 195.”
Mr Trout expressed gratitude to all those who served on the board: Ghis Gallo, The Crystal Caves; Bram Collins, Undara Experience; Linda Jaques, Jaques Coffee; Boston Curry, Lake Barrine Teahouse; Margo Watkins, Rainforest Heart; Peter Danford, Cedar Park Rainforest Retreat; Laurence Jones, Rainforest Gems; Patrice Fletcher, BIG4 Atherton Woodlands Tourist Park; Angela Freeman, Wildlife TNQ; Cr Bronwyn Voyce, Tablelands Regional Council and Cr Nipper Brown, Mareeba Shire Council.
The 2018 board members are Kuranda Region Angela Freeman, Wildlife TNQ; Southern Region 1 Patrice Fletcher, BIG4 Atherton Woodlands, Southern Region 2 (Malanda, Yungaburra, Peeramon, Tarzali) Tracy Klaproth, On the Wallaby; Southern Region 3 Margo Watkins, Rainforest Heart, Outback director Bram Collins, Undara Experience; and Special Interest Director Edward Nye, Rainforest Bounty and Cr Samantha Banks from Tablelands Regional Council.
At the AGM, the Board took the opportunity to thank Mr Trout as outgoing Special Interest Director and Chair for the last 12 years, for the tireless energy and unique experience he has contributed during this time.
Ghis Gallo will take on the role of Chair in 2018, Cr Nipper Brown will be Vice Chair, Treasurer will be Angela Freeman and Secretary will be Bronwyn Jones.
There is a vacancy for a Director in the Northern region 1 (zone 1) – representing members in the towns and surrounding areas of Chillagoe; Dimbulah; Mareeba; Julatten; Mount Carbine and the Tablelands gateways of Mossman/Port Douglas; Daintree & Cooktown
Interviews: Michael Trout, Chair of Tropical Tablelands Tourism M: 0412 183 194
P 0417 202 663
Posted by Tanya Snelling under Corporate News, Industry News, Member News | Posted on 14th Dec 2017