Domestic overnight visitors equate to approximately 218,800 pax per year and total expenditure valued at $67.1 million. International overnight visitors was recorded at 25,300 and total expenditure $20.9 million.
Domestic day trips are at 546,100 which together with the overnight visitor totals, the overall total: 790,200.
Source: TNQ Tourism Economic Impact – Tourism in the (Atherton) Tablelands sub-region of TNQ Economic Impact
The vast majority are self-drive visitors. Eating out at restaurants, general sight seeing and visiting national or state parks rank within their top five activities.
Marketing to the domestic market is an area that Tropical Tablelands Tourism remains very active in. Strategies include:
- Caravan & Camping Shows
- Shoulder season campaigns
- Web marketing and social media
- Discover Visitors Guide
- Engagement with domestic wholesale
- Event promotion
- Consumer displays