Domestic Marketing

Domestic overnight visitors equate to approximately 218,800 pax per year and total expenditure valued at $67.1 million. International overnight visitors was recorded at 25,300 and total expenditure $20.9 million.

Domestic day trips are at 546,100 which together with the overnight visitor totals, the overall total: 790,200.

Source: TNQ Tourism Economic Impact – Tourism in the (Atherton) Tablelands sub-region of TNQ Economic Impact

The vast majority are self-drive visitors. Eating out at restaurants, general sight seeing and visiting national or state parks rank within their top five activities.

Marketing to the domestic market is an area that Tropical Tablelands Tourism remains very active in. Strategies include:

  • Caravan & Camping Shows
  • Shoulder season campaigns
  • Web marketing and social media
  • Discover Visitors Guide
  • Engagement with domestic wholesale
  • Event promotion
  • Consumer displays

 

 


Free Visitor Guide

Published annually by Tropical Tablelands Tourism, Discover magazine is our free 54 page regional guide, full of places to go and things to do.

View Online

Discover App

Discover magazine is the region's premier visitor guide offering the latest travel information on places to go and things to do.

Self-Drive Itineraries

A series of self-drive itineraries available on the Discover App or under 'What to Do' to plan your visit to the Atherton Tablelands.

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