Industry

The Queensland Government has identified tourism as one of the four pillars of the State’s economy and is committed to ensuring Queensland regains its rightful place as Australia’s pre-eminent tourism destination.

Tourism is a vital industry for Tropical North Queensland (TNQ). Tourism will continue to play a significant and sustainable role in the local economy and the industry needs to be consistently competitive in the global market.

Industry Structure

industry

Source: TTNQ Report | January 2016 | Local Government’s critical role in driving the tourism economy

Tourism Australia (TA) is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 17 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state’s lead marketing, destination and experience development and major events agency. In partnership with government, regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland’s tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.

Tourism Tropical North Queensland (TTNQ) is the regional tourism organisation (RTO) for Tropical North Queensland and is a membership based, industry funded, incorporated private company, limited by guarantee. TTNQ’s vision is to grow sustainable tourism in Tropical North Queensland.

Under our regional tourism organisation TTNQ, we have local tourism organisation’s (LTO) who work collaboratively with the RTO to promote the sub-region’s of Tropical North Queensland. LTO’s have the responsibility of ensuring their sub-region is promoted and marketed to visitors leveraging from the work delivered by the RTO (pre-arrival).

TNQ Local Tourism Organisations include:

Visitor Information Centres, Chambers of Commerce and other tourism and business organisations play a significant role within the tourism industry. Visitor Information Centres provide information to visitors that encourages them to stay longer, spend more money, experience more attractions and revisit.

The Atherton Tablelands has 10 Visitor Information Centres, 7 of which are accredited *. These centres include:

Other Business and Tourism Networks

 

Resources

TNQ Regional Tourism Snapshot September 2016

TNQ International & National Visitor Survey – for year ending September 2016

TTT Company Overview 2016

TNQ Tourism Economic Impact – Tourism in the (Atherton) Tablelands sub-region of TNQ Economic Impact

TTNQ – Local Governments critical role in driving tourism

TTT Strategic Plan 2014 – 2018

TNQ Destination Tourism Plan 2020

Tourism Australia – Australian Tourism Data Warehouse

Tablelands Futures Corporation – Cyclists Welcome (2015)

Tourism eKit

Tablelands Futures Corporation – 2013 Atherton Tablelands Economic Snapshot & Industry Profile

Tablelands Futures Corporation – TIMBA Business Development Pack (Mountain Bike Tourism)

 

 

 


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