International Marketing

International overnight visitors equate to 25,000 pax per year, 83% of which are holiday makers and 15% are visiting friends or relatives. These figures are reflective of the high proportion of working holiday makers and backpackers in this market at present.

Tropical Tablelands Tourism undertakes a number of marketing strategies targeting the international visitor. These strategies leverage from the work rolled out by the region’s tourism organisation Tourism Tropical North Queensland (TTNQ). TTNQ’s role is to position the region of Tropical North Queensland as an attractive destination to international visitors. Tropical Tablelands Tourism’s role is to position the Atherton Tablelands region as a must-do holiday destination when visiting Tropical North Queensland. Without effective international marketing being undertaken by Tropical Tablelands Tourism, the region is not visible to the international market and therefore not showcased to inbound tour operators, packages and brochure exposure.

Free Visitor Guide

Published annually by Tropical Tablelands Tourism, Discover magazine is our free 54 page regional guide, full of places to go and things to do.

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Discover App

Discover magazine is the region's premier visitor guide offering the latest travel information on places to go and things to do.

Drive North Queensland App

A complete planning tool for travelling on the journeys of the Overlanders Way, The Great Tropical Drive, Epic Cape York and Savannah Way.

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